Manage and execute branding features to create impactful point of differentiation for a brand and activate key levers for consumer awareness in growing portfolio user base. (English Only)
Couse Reference No: CRS-Q-0042078-RET
Module Content
- Develop brand portfolio implementation plan
- Communicate differentiation of brands to key stakeholders
- Coordinate portfolio monthly business status reports for the management
- Develop research construct based on selected target markets
- Create logos, key brand messages or taglines that resonate with the organisation’s brand
- Communicate to stakeholders on brand guidelines
- Obtain data on performance metrics to measure effectiveness of brand equity
Learning Outcomes
- Develop research construct based on selected target markets
- Obtain data on performance metrics to measure effectiveness of brand equity
- Create logos, key brand messages or taglines that resonate with the organisation’s brands
- Develop brand portfolio implementation plan
- Communicate brand differentiation and guidelines to key stakeholders
- Coordinate portfolio monthly business status reports for the management