Brand Portfolio Management

Manage and execute branding features to create impactful point of differentiation for a brand and activate key levers for consumer awareness in growing portfolio user base. (English Only)

Couse Reference No: CRS-Q-0042078-RET

Module Content

• Develop brand portfolio implementation plan
• Communicate differentiation of brands to key stakeholders
• Coordinate portfolio monthly business status reports for the management
• Develop research construct based on selected target markets
• Create logos, key brand messages or taglines that resonate with the organisation’s brand
• Communicate to stakeholders on brand guidelines
• Obtain data on performance metrics to measure effectiveness of brand equity

Learning Outcomes

1. Develop research construct based on selected target markets
2. Obtain data on performance metrics to measure effectiveness of brand equity
3. Create logos, key brand messages or taglines that resonate with the organisation’s brands
4. Develop brand portfolio implementation plan
5. Communicate brand differentiation and guidelines to key stakeholders
6. Coordinate portfolio monthly business status reports for the management

This module is part of the WSQ Diploma in Retail E-Commerce