Develop detailed e-Commerce campaigns, liaise with partners to enhance online awareness, website and campaign visibility and manage campaigns. (English Only)
Course Reference No: CRS-Q-0042079-RET
Module Content
- Develop online mechanics and activities for e-Commerce campaigns
- Select potential mobile, online and social media platform to reach out to target customers
- Manage execution of campaign to achieve the desired results
- Evaluate customer satisfaction and sales to determine effectiveness of campaigns
- Refine campaign to enhance its effectiveness
- Manage pre-campaign testing
- Manage mobile, online and social media platforms
- Manage campaign budgets
- Collaborate with business partners to create sales opportunities and enhance online awareness, websites’ and campaigns’ visibility
Learning Outcomes
- Able to develop detailed E-Commerce campaigns with allocated budget and select the right tools for effective customer outreach
- Able to communicate and liaise with various partners to enhance online awareness, website and campaign visibility.
- Manage and execute strategies of the campaign and use collected data to drive and refine campaigns