Evaluate the potential and suitability of social media marketing opportunities, seek new ways of utilising social media channels, and monitor outcomes of social media marketing. (English Only)
Course Reference No: CRS-Q-0042080-RET
Module Content
- Develop plans for social marketing campaign
- Evaluate potential and suitability of social media marketing opportunities
- Monitor outcome of social media marketing to review effectiveness
- Determine the feasibility of using different types of social media platforms
- Evaluate usage of social media and its potential impact on the organisation
- Establish social media marketing objectives
Learning Outcomes
- Propose a social media marketing plan according to their organisational needs
- Analyse social media platforms and their potential to achieve organisational goals
- Establish social media policies in alignment with the rules and regulations of social media platforms
- Examine different social media platforms and tools for optimal efficiency and productivity
- Measure Social Media Returns on Investment (ROI)