Strategies for Winning and Retaining Customers

WSQ Programmes

Strategies for Winning and Retaining Customers

To sustain a profitable business does not only include finding new customers, but also by nurturing existing customers. Learn the ropes on how to win and retain customers from our professional trainers. Successful customer retention is about exceeding the customer expectations so that they become loyal advocates for your brand.

 Course Content:

  • Customer Acquistion and Retention
    • Understanding customer’s behaviour and segmentation for effective targeting
    • Review and improve on existing marketing platform
  • Strategies for Building & Maintaing Customer Relationship
    • Implement marketing & sales practices to capture customer lifetime value
    • Interpersonal and communication skills for interaction with customers
  • Management Skills for Programmes and Budget
    • Understand the return of investment needed to sustain customer acquisition and retention programmes 
    • Evaluate the effectiveness of the programmes and customer response