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WSQ Diploma in Retail (E-Commerce (Omni-Channel))

WSQ Programmes

Gain the managerial and supervisory skills to optimise e-commerce operations and sales in a retail environment. (English Only)

Course Reference No: CRS-Q-0041700-RET

Lady buying online
e-Commerce Ongoing Transaction

COURSE CONTENT:

The WSQ Diploma in Retail (E-Commerce(Omni-Channel)) emphasises on the manager’s ability and discipline to perpetually optimise e-commerce operations through productivity and innovative initiatives, identify business opportunities locally and internationally by analysing online sales data.

Develop digital campaigns and marketing plan over different digital platforms to promote the brand portfolio and maximise the revenues from online sales. More importantly, to oversee the operation of order fulfilment and returns processing as well as business continuity to sustain the e-commerce 

Course Participant Requirements

  • Minimum O or N level and /or with at least 2 years of relevance experience
    • Preferably between 21 and 69 years old,
    • For applicants above 69 years old, he/she has to be
      • Employed in the related industries together with a company recommendation letter.
      • Physically fit enough to manage the job requirements of the Retail or relevant industries
  • All course modules must be completed in sequence
Modules in Retail E-Commerce Diploma

PRODUCTIVITY AND INNOVATION STRATEGY

Manage systems to evaluate effectiveness of the productivity framework, conduct diagnosis and recommend areas for improvement. (English Only)

Course Reference No: CRS-Q-0042119-RET

BUSINESS OPPORTUNITIES DEVELOPMENT

Identify necessary sources of information, extract applicable information, conduct customer needs analyses and monitor environmental landscapes in order to source viable business options. (English Only)

Course Reference No: CRS-Q-0042077-RET

BRAND PORTFOLIO MANAGEMENT

Manage and execute branding features to create impactful point of differentiation for a brand and activate key levers for consumer awareness in growing portfolio user base. (English Only)

Couse Reference No: CRS-Q-0042078-RET

E-COMMERCE CAMPAIGN MANAGEMENT

Develop detailed e-Commerce campaigns, liaise with partners to enhance online awareness, website and campaign visibility and manage campaigns. (English Only)

Course Reference No: CRS-Q-0042079-RET

SOCIAL MEDIA MARKETING

Evaluate the potential and suitability of social media marketing opportunities, seek new ways of utilising social media channels, and monitor outcomes of social media marketing. (English Only)

Course Reference No: CRS-Q-0042080-RET

ORDER FULFILMENT AND RETURNS PROCESSING

Develop, revise and monitor order fulfilment guidelines to be competitive and in line with industry standards and in accordance to define the customer experience. (English Only)

Course Reference No: CRS-Q-0042081-RET

CRISIS MANAGEMENT

Allocate resources to handle a crisis, identify crisis response and recovery activities to be implemented, document activities and implement return-to-normal procedures and communicate key messages to relevant stakeholders. (English Only)

Course Reference No: CRS-Q-0042082-RET